Are you getting top dollar from the shooting sports? Are you looking ahead to the exploding market of millions of American boys and girls, who will grow up to enjoy a traditional American way of life -- ranging the fields with a fine American gun and uniformly excellent ammunition?

Is your sporting firearms and ammunition department primed for the expanding horizons?

Would you like to organize Teen Hunters Clubs, shooting programs, and have information on seasons including six months of hunting with unlimited game bags on shooting preserves? Ask Sammy Shooter. We were camping a few weeks ago on Cape Hatteras Campground in that land of pirates, seagulls and bluefish on North Carolina's famed Outer Banks. This beach campground with no trees or hills presents a constant camping show with all manner of equipment in actual use.

With the whole camp exposed to view we could see the variety of canvas shelters in which Americans are camping now. There were umbrella tents, wall tents, cottage tents, station wagon tents, pup tents, Pop tents, Baker tents, tents with exterior frames, camper trailers, travel trailers, and even a few surplus parachutes serving as sunshades over entire family camps.

Moving around camp we saw all kinds of camp stoves, lanterns, coolers, bedding, games, fishing tackle, windbreaks and sunshades. We saw similar displays in the other three campgrounds in this 70 mile long National Seashore Recreation Area. Dealers would do well to visit such a campground often, look at the equipment and talk with the campers. Here you begin to appreciate the scope of the challenges and possibilities facing the industry.